Here are Propositions and Unique values for MKINGA….
Unique Value Propositions for MKINGA APP:
1. Comprehensive Health Solution: MKINGA APP offers a comprehensive health solution
that addresses major public health concerns, including non-communicable diseases (NCDs),
mental health (MH), maternal and child health (MNCH), and sexual and reproductive health
(SRH). This broad scope ensures a wide market reach and potential for significant impact.
2. Interactive and Engaging Platform: Unlike other health apps, MKINGA provides an
interactive and engaging platform. It offers constant reminders, live streaming, and short
videos on healthy living and practices, promoting active user participation and sustained
engagement. This unique feature enhances user experience and increases the effectiveness of
health education and behavior change interventions.
3. Personalized and Targeted Messaging: MKINGA APP delivers personalized and targeted
messages based on users’ health conditions and susceptibility to specific diseases. By
tailoring information to different age cohorts and health profiles, the app ensures relevant and
meaningful content delivery, leading to improved health outcomes.
4. Accessibility and Convenience: MKINGA APP provides easy access to a range of
healthcare services, including emergency services, counseling, and support centers, all at the
press of a button. Additionally, the app’s ability to deliver messages through Pop-Ups and
Notifications ensures that users receive important information even when they are offline.
This accessibility and convenience make MKINGA a user-friendly and indispensable tool in
managing health effectively.
5. Cost-Effective Consultations: MKINGA APP offers consultations, prevention,
management, and control of health issues at an affordable price (below Kes. 50/= per month).
This cost-effective approach makes quality healthcare accessible to the economically
disadvantaged, significantly expanding the user base and market potential.
6. Comprehensive Directory of Health Facilities: MKINGA APP provides a comprehensive
directory of health facilities, chemists, ambulances, and security hotlines, consolidating
essential services under one roof. This feature simplifies the process of locating and
accessing healthcare resources, enhancing convenience and improving healthcare-seeking
behavior.
7. Privacy and Sensitive Health Information: MKINGA APP respects user privacy by
delivering sensitive health information, such as sexual reproductive health, in a private and
secure manner. This focus on confidentiality and trust creates a safe environment for users to
seek guidance on sensitive health issues, fostering openness and engagement.
8. Potential for Social Impact: By addressing the double burden of diseases, inadequate
healthcare infrastructure, and economic challenges in Kenya, MKINGA APP has the
potential for significant social impact. It aligns with national healthcare priorities and can
contribute to poverty reduction, health equity, economic stability, and human security,
ultimately improving the well-being of individuals and communities.
These unique value propositions position MKINGA APP as a comprehensive, user-centric,
accessible, and socially impactful health solution, making it an attractive investment
opportunity.
